Charlie the sausage dog, Elvis the elephant

& Ella the hedgehog wooden pull toy designs.

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Art direction, packaging design & design by Åsa Wikman.

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For the packaging design I decided to give the characters names, Charlie the sausage dog, Ella the hedgehog and Elvis the elephant and gave the pull toys some individual characteristics, for example; Charlie likes long walks, cuddles, carrots and

ball games. 

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Designed In-House for Rex London. Designs & images are all Copyright Rex London.

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